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Typeform vs Google Forms: What Should You Use in 2024?

In this article, we explore the key features of Typeform and Google Forms and compare their differences. Read on to learn more.

typeform vs google forms

Typeform at a Glance

Typeform is a versatile online tool designed to make the process of gathering and sharing information engaging and user-friendly. Unlike traditional forms and surveys, which can often be plain and static, Typeform focuses on creating a more conversational and interactive experience. 

Key Features of Typeform

Here are five key features of Typeform: 

Aesthetic and User-Centric Design: Typeform's interface is sleek and visually appealing. Each question is presented one at a time, making it less overwhelming for users and mimicking a natural conversational flow.

Customization and Branding: Users can customize their forms to align with their branding. This includes adding images, videos, and custom layouts, making each form feel unique and tailored.

Versatility in Question Types: Beyond standard text inputs, Typeform supports a variety of question types like multiple-choice, drop-down lists, sliders, and even file uploads, catering to a wide range of data collection needs.

Interactive Elements: Features like Logic Jumps add an interactive dimension to forms. This tool allows the form to respond dynamically to user inputs, leading to different questions or paths based on their answers.

Advanced Data Collection and Analysis: The platform offers powerful analytics and reporting tools. Users can track metrics like completion rates, average completion time, and individual responses.

google forms vs typeform

Google Forms at a Glance

Google Forms is a user-friendly, no-cost application provided by Google. This tool is particularly known for its simplicity and effectiveness in gathering, organizing, and analyzing data.

Key Features of Google Forms

Below, we list five key features of Google Forms:

Simplicity and Ease of Use: Google Forms is known for its simple, user-friendly interface. The process is intuitive, with drag-and-drop capabilities and a clear, straightforward layout.

Integration with Google Workspace: As part of Google's ecosystem, Forms seamlessly integrates with other Google apps like Sheets, Docs, and Drive. This integration allows for automatic data synchronization and collaboration.

Real-Time Collaboration: Multiple people can work on the same form simultaneously, making it an excellent tool for team projects and collaborative work environments.

Automatic Data Collection and Analysis: Responses to Google Forms are automatically collected in real-time and can be viewed in summary form with graphs and charts.

Add-ons and Scripting: For more advanced users, Google Forms can be extended with add-ons and Google Script. 

difference between typeform and google forms

Google Forms vs Typeform: How Do They Differ? 

Let's compare Google Forms and Typeform together to highlight their differences:


Google Forms: Completely free to use.

Typeform: Offers both free and paid plans, with advanced features available in paid versions.

Design and Aesthetics

Google Forms: Simple and straightforward design, with limited customization options.

Typeform: Highly aesthetic and user-centric design, focusing on engaging and interactive experiences.

User Interface

Google Forms: Traditional form layout, displaying all questions on one page or across multiple sections.

Typeform: Conversational interface, typically showing one question at a time.

Data Integration

Google Forms: Seamless integration with Google Workspace, particularly Google Sheets.

Typeform: Broad integration capabilities with various third-party services like Mailchimp, Slack, and others.

Custom Scripting and Add-ons

Google Forms: Supports Google Script and various add-ons for extended functionalities.

Typeform: Limited direct scripting options; relies more on integrations for extended functionality.

Intended Audience

Google Forms: Suited for straightforward data collection tasks, educational purposes, and users deeply integrated into the Google ecosystem.

Typeform: Ideal for those seeking engaging, interactive forms for marketing, customer feedback, and where user experience is a priority.

We hope this article has given you a better understanding of the key differences between Typeform vs Google Forms.

You might also be interested in our comparison articles on Google Forms vs Jotform and Google Surveys vs Google Forms. On a side note, we recommend reading our guide on sending Google Forms submissions directly to your email to optimize your workflow better.

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