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Google Surveys vs Google Forms: What's the Difference in 2024?

In this article, we explore the key features of Google Surveys and Google Forms and compare their differences. Read on to learn more.

google surveys vs google forms

Google Surveys at a Glance

Google Surveys was a market research tool designed to help businesses gather consumer insights quickly and efficiently. However, it was officially discontinued on November 1, 2022. 

Key Features of Google Surveys

Here are five key features of Google Surveys: 

Audience Targeting: Google Surveys allowed precise targeting of demographics, helping businesses reach specific consumer groups.

Integrated with Google’s Network: Surveys were distributed through Google's vast network, including websites, mobile apps, and even YouTube.

Rapid Results: Quick turnaround on survey responses, often within a few days.

Data Analysis Tools: Automated data analysis and reports provided insights without the need for deep data expertise.

Customizable Question Types: Supported multiple question types, including multiple-choice and open-ended responses.

difference between google surveys vs google forms

Google Forms at a Glance

Google Forms is a versatile tool primarily used for creating surveys, quizzes, and polls. It stands out for its ease of use, customization options, and seamless integration with other Google applications.

Key Features of Google Forms

Below, we list some of the notable features of Google Forms:

Customizable Templates: A variety of templates and the ability to customize forms to match specific needs.

Integration with Google Workspace: Easy integration with Google Sheets for data collection and analysis.

Real-Time Collaboration: Multiple users can collaborate on a form simultaneously.

Auto-Grading for Quizzes: Useful for educators to create and grade quizzes automatically.

Free to Use: No cost for using Google Forms, making it accessible to a wide range of users.

google surveys and google forms

Google Surveys vs Google Forms: Are They the Same?

Let's compare Google Surveys and Google Forms together to highlight their differences:

Purpose and Use Case

Google Surveys: Primarily for market research and consumer insights.

Google Forms: More suited for educational purposes, event planning, and internal business surveys.

Distribution and Reach

Google Surveys: Distributed across Google's network for broader reach.

Google Forms: Shared via direct links, email, or embedded in websites.

Data Analysis

Google Surveys: Automated analysis with focus on market trends and consumer behavior.

Google Forms: Basic analysis with integration in Google Sheets for deeper insights.

Customization and Templates:

Google Surveys: Limited customization, focused on survey efficiency.

Google Forms: Highly customizable with various templates and design options.


Google Surveys: Paid service, price varies based on survey scope and audience.

Google Forms: Free to use, part of the Google Workspace.

We hope this article has given you a better understanding of the key differences between Google Surveys vs Google Forms. You might also like our articles on Google Forms vs Typeform and Qualtrics vs Google Forms.

On a side note, we also recommend reading our guide on tailoring automated emails based on Google Forms input to optimize your workflow better.

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