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6 Zapier Alternatives

May 8, 2024

Zapier is the heavyweight of workplace app automation that can connect to over 5000 applications and since 2012 has solved an important pain point for businesses to need to move data between applications that don’t natively talk to each other and now automate more complex business processes that save teams time. 

Fast forward over a decade, and in 2024 workflow automation has exploded and more companies are automating in more ways than ever before. There are now many alternatives to Zapier so teams can find the right solution for them rather than a one-size fits all approach. 

In this article we’ll share some alternatives to Zapier that may work better for your team. 

#1.  Lido 

If you run your business on spreadsheets, then Lido is the automation platform for you. Lido is a new spreadsheet that pulls data from Google Sheets and automatically pushes it to email, Slack, calendars, and more. Lido has multiple advantages over Zapier for teams needing to make automations based on data they keep in a spreadsheet. 

Reason #1: Lido is built for teams who are heavy spreadsheet users

Spreadsheets are the ultimate custom software for nimble teams because they can change as quickly as user requirements change, anyone can use them, and they combine direct access to both the data and a UI to work with it. 

Lido is a new kind of spreadsheet built from the ground up that is fully compatible with Google Sheets and built for team automation.  

If your team runs your business from Google Sheets then you know the familiar pain points. 

  1. You have to check your sheet multiple times a day for updates.
  2. You spend a ton of time copying and pasting data into and out of your sheets.
  3. There are never any developer or IT resources to help alleviate the burden.

Lido is designed for teams that run critical parts of their business from spreadsheets. 

  1. Send automatic alerts by email, Slack, and text, from spreadsheets to your team when a cell value changes or a new row is added. 
  2. Send auto-responders for new form submissions
  3. Send reminders to teams and customers for invoices, tasks, contract renewals, and anything with a date in a spreadsheet. 
  4. Pull together all of your data into one spreadsheet table from databases and over 20+ apps such as Sheets, Salesforce, and more. 
  5. Automatically Create Google Calendar events when a new row is added to a spreadsheet. 
  6. Autofill PDFs or Google Docs from spreadsheet data. 

Reason #2: If you use Google Sheets, then you already know how to use Lido

Lido is a new kind of spreadsheet that is fully compatible with Google Sheets and, unlike Zapier, lets your team automate their work using the skills they already have - spreadsheets

  1. You don’t have to learn new Zapier concepts Zaps, paths, or triggers. 
  2. Knowledge is not concentrated in the one “Zapier expert” on the team. 

Lido’s triggers and actions are expressed as spreadsheet formulas, familiar to your whole team

  1. Automatically send emails with =SENDGMAIL() and =SENDOUTLOOK()
  2. Post updates to Slack channels with =SENDSLACK()
  3. Generate documents from a template with =CREATEGOOGLEDOC() and =CREATEPDF()
  4. Schedule events from spreadsheet dates with =ADDCALENDAREVENT()
  5. Call external APIs with =CALLURL()

Reason #3: Logic is fine-grained and powerful as its expressed in spreadsheet functions

If you want to trigger an automation with complex logic in Zapier, you have to use Javascript or Python - which is not realistic for the average business user. 

With Lido, the logic of your conditions is only limited by what you can express in spreadsheet functions. For example: 

=IF(AND(B14 > DATE(2024,3,15),D14=”IN PROGRESS”),SENDSLACK(<credentials>,”launch-channel”,”Project “ & C14 & “: is now overdue”))

Reason #4: Lido can be triggered by all changes and conditions in your sheet, not just some changes like Zapier

Zapier is built principally to look for new records or changes to records in the most recent 100 or so records. This works very effectively for new record triggers and simple field updates to spreadsheet record data. But it has some gaps:

  1. If you want to monitor several thousand records and trigger off of a change, Zapier typically will not pick this up reliably. 
  2. If a value in a record changes from “in progress” to “completed” and then back to “in progress” - Zapier will stop picking up changes once a value changes to something its already been (such as “in progress” the second time). 
  3. If you want to trigger an action for multiple records in a Google Sheet, such as send a daily update for all projects (records in a sheet) - based on conditions, this is not possible in Zapier. 

Because Lido is built from the ground up to automate spreadsheets, you can trigger off of any condition in your Google Sheet:

  1. Lido evaluates the entire Google Sheet when checking for conditions, so whether you have 100 or 10000 rows, all triggers will correctly run regardless of the size of your data - unlike Zapier. 
  2. Because Lido works like a spreadsheet, every trigger check evaluates the entire sheet independent of the last time it checked. So if you want to notify your team for overdue tasks at the beginning and end of every day, you will never miss a notification because Lido is not looking for changes between checks, but fully evaluating the conditions each time.
  3. Because triggers in Lido are just formulas (such as SENDGMAIL) that often live in another column in your data, you can trigger actions for any row(s) in any of your sheets at any time based on any criteria you can specify in a spreadsheet formula. 

Reason #5: Lido can automate based on data from multiple sources at the same time. 

With Zapier, if you want to send a notification to the team that a high value customer (pulled from your product database) has created a new support ticket (in ZenDesk) - its difficult to do this. 

With Lido, you can pull together columns from multiple live data sources together into a single spreadsheet table - and then make an automation based on that table. For example, you can pull records from ZenDesk together with records from your product database into a single table, and then send a Slack message if high value customers (field from product data) open a new support ticket (Zendesk data). 


  1. Excellent chat support 
  2. Optimized for teams who store data in spreadsheets
  3. Highly trained onboarding team will work with you to build our your automation
  4. Powerful and granular trigger conditions expressed in spreadsheet formulas
  5. You don’t have to learn another platform - Lido uses special spreadsheet formulas


  1. Only 20+ native data connections besides Sheets
  2. Requires some comfort in spreadsheets

If you're seeking a more robust automation platform than Zapier, is a great option to consider. They've designed their automation and integration platform from scratch, focusing on a wide array of business processes.  Tray provides a user-friendly, drag-and-drop interface that allows users to build complex workflows without needing extensive coding skills. offers an ever-expanding selection of connectors, including Airtable, Notion, Slack, and many others. You can build custom automations using their intuitive drag-and-drop workflow builder. If this sounds appealing, you can begin with a free trial or request a personalized 1:1 demo to explore further.

While is powerful, it is more complex than Zapier and won’t be suitable for non-technical users. 


  1. Ideal for large-scale enterprise automation.
  2. Easy-to-use interface - for enterprise automation.
  3. Works for both developers and non-developers.


  1. Drawbacks – can become costly quickly.
  2. Less intuitive for end-users.
  3. Pricing details require direct contact with the sales team.


Whether you've been using Zapier for a long time or only dabbled with it, Make will feel familiar. With over 1,000 app integrations and nearly 6,000 automation templates, it provides a more budget-friendly option while delivering most of the same functionality as Zapier. People turn to Make to manage rising costs and because it supports more intricate automation workflows.

Overall, Make is an excellent alternative to Zapier if you're looking for a cost-effective and user-friendly platform that doesn't sacrifice automation power.


  1. More affordable than Zapier
  2. Offers 1,000 operations with the Free plan
  3. A drag-and-drop workflow UI that makes it easier to design and implement workflows
  4. Features 2xs more API endpoints per app than Zapier, allowing you to automate more actions within your apps


  1. Fewer app integrations compared to Zapier
  2. Technical product with steep learning curve
  3. Limited free customer support



IFTTT is one of the more popular Zapier alternatives currently available. It's a free platform for integrating applications, devices, and hardware in your home or office.

IFTTT is a great choice for companies that need to interact with voice assistants, manage social media, and much more. The vast array of pre-built "applets" means you don't need extensive coding skills to get started.

Another key benefit of IFTTT is its mobile app, allowing you to create integrations on the go, even when you're not at your computer.


  1. Affordable and easy to use
  2. Useful for both work and play
  3. Works with smart home devices


  1. No customer support with the Free plan
  2. Limited logic and functions 
  3. A little complicated for beginners
  4. Creating new applets isn’t always easy


Much like, Workato is an excellent choice for automating processes across your entire organization, covering areas such as marketing, sales, or finance. Workato is trusted by several major companies, including Adobe, Zendesk, and Box.

Another significant advantage of Workato is its focus on security. The platform places a strong emphasis on protecting your data, offering features like access controls for enhanced management, encryption, and data masking.


  1. 1,000+ app integrations
  2. More advanced than Zapier for complex workflows
  3. Highly scalable for larger businesses
  4. More security and privacy features


  1. Only suitable for company-wide automations
  2. Requires technical expertise, not for beginners
  3. Pricing should be more transparent


Pabbly Connect is another excellent alternative to Zapier. Pabbly Connect features an intuitive interface that's easy to use. Its workflow editor is designed with beginners in mind, allowing anyone to create automation workflows regardless of their technical skill level.

Pabbly Connect provides automation for various applications, including social media and email marketing tools. It also supports eCommerce platforms like WooCommerce, Shopify, and others.


  1. User-friendly features designed for beginners
  2. Integrates with over 1,500 popular apps, enabling widespread automation
  3. Allows scheduled workflows to run at specific times of the day or week
  4. Comprehensive product tutorial library with video guides


  1. Zapier offers a greater number of integrations.
  2. No live chat support; only forum-based assistance is available on Standard and Pro plans.

MS power automate

Microsoft Power Automate (formerly known as Microsoft Flow) is highly valued for its smooth integration with other Microsoft services. It streamlines automation across OneDrive, Excel, SharePoint, Teams, and Outlook.

However, it's not confined to Microsoft applications. Power Automate allows users to automate hundreds of tasks among different apps, such as generating documents in WebMerge, uploading files to cloud storage like Box, and sending invoices via Freshbooks.

Microsoft offers both subscription-based and pay-as-you-go plans for Power Automate. The basic per-user subscription starts at $15 per month.


  1. Unlimited cloud-based workflows
  2. Includes a smartphone app
  3. Flow Checker assists in creating more reliable workflows


  1. Fewer apps and services available compared to Zapier
  2. May be less attractive to users who aren't into Microsoft tools
  3. The user interface has a steeper learning curve than other platforms

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Work less, automate more!

Use Lido to connect your spreadsheets to email, Slack, calendars, and more to automate data transfers and eliminate manual copying and pasting. View all use cases ->