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What is an SKU on Facebook Marketplace? [2024 Update]

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In this article, we will cover what is an SKU on Facebook Marketplace and its importance in inventory management. Read on to learn more. 

what is sku on facebook marketplace

What is an SKU on Facebook Marketplace?

On Facebook Marketplace, an SKU (Stock Keeping Unit) is a unique product code used by sellers to efficiently manage and identify their listings. It helps them organize inventory and streamline the process of tracking sales and maintain accurate product information.

Example: An SKU on Facebook Marketplace could be "FBM12345". This is a unique identifier assigned to a specific product listing. 

Importance of SKUs used on Facebook Marketplace

SKUs (Stock Keeping Units) are used in Facebook Marketplace for the following reasons:

Inventory Management:

SKUs are essential for keeping track of inventory levels. Each product or listing is assigned a unique SKU, allowing sellers to monitor the availability of their products accurately and prevent overselling.

Product Identification: 

SKUs help differentiate between similar products or variants within a seller's inventory. This ensures that customers can easily identify and purchase the specific item they desire, reducing the chances of confusion or mistakes.

Sales Tracking: 

Sellers can use SKUs to track the performance of their listings. By associating sales data with each SKU, they can gain insights into which products are selling well and which may require adjustments in pricing or marketing strategies.


SKUs provide a structured and organized approach to managing inventory. This is particularly beneficial for sellers with a large number of listings, as it streamlines the listing and management process, saving time and reducing errors.


SKUs improve overall efficiency in managing a seller's operation. They make it easier to locate specific products, respond to customer inquiries, and update listings.

what does sku mean on marketplace

Are SKUs required on Facebook Marketplace?

While SKUs are not mandatory, they can be highly beneficial for sellers who have a large number of listings or a diverse range of products. SKUs can help streamline the management of inventory and listings, prevent overselling, and improve overall efficiency.

We hope that this article gave you a better understanding of what an SKU is on Facebook Marketplace and how it helps improve efficiency in inventory management. 

If you enjoyed this article, you might also like our article on Amazon seller SKU.

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