KPI Examples From 20 different Industries [2023 Update]
In this article we cover 6 example KPIs from 20 different industries. Scroll down or click the sidebar Table of Contents to choose an industry.
Marketing KPI Examples:
Conversion Rate: The percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form.
Customer Lifetime Value: The total amount of money a customer is expected to spend on a company's products or services over the course of their lifetime.
Bounce Rate: The percentage of visitors to a website who leave after only visiting a single page.
Cost per Lead: The amount of money spent on marketing efforts to generate a single lead.
Click-Through Rate: The percentage of clicks on an advertisement or other marketing material relative to the number of impressions.
Return on Ad Spend: The return on investment (ROI) of a company's advertising spend, calculated by dividing the revenue generated by the cost of the advertising.
Project Management KPI Examples:
Project Completion Rate: The percentage of projects that are completed on time and within budget.
Time to Complete a Project: The average amount of time it takes to complete a project from start to finish.
Project Budget vs Actual Spend: The comparison of the budgeted cost of a project to the actual cost incurred.
Resource Utilization: The percentage of a company's resources (such as people, equipment, and materials) that are being used effectively on projects.
Project Schedule Adherence: The degree to which a project stays on schedule and meets its deadlines.
Project Quality: The level of quality of the project deliverables and the degree to which they meet customer requirements.
Human Resources KPI Examples:
Employee Turnover Rate: The rate at which employees leave a company, expressed as a percentage of the total workforce.
Time to Fill a Position: The average amount of time it takes to fill an open job position.
Employee Satisfaction: The degree to which employees are satisfied with their job and working conditions.
Training Completion Rate: The percentage of employees who complete the company's required training programs.
Diversity and Inclusion: The degree to which a company's workforce reflects the diversity of the larger community.
Employee Engagement: The level of commitment and involvement that employees have with their jobs and the company.
Manufacturing KPI Examples:
Equipment Utilization: The amount of time that a manufacturing machine is in use, relative to the total time it is available for use.
Production Yield: The amount of usable product that is produced from raw materials, expressed as a percentage.
On-Time Delivery: The rate at which a manufacturer delivers its products on time, as promised to customers.
Work-in-Progress Inventory: The value of raw materials, partially finished products, and finished goods that are waiting to be sold or shipped.
Quality Control: The degree to which a manufacturer's products meet the required quality standards and specifications.
Production Cycle Time: The average amount of time it takes to complete a single production cycle, from start to finish.
Supply Chain KPI Examples:
Inventory Turnover: The number of times a company's inventory is sold and replaced over a given period of time.
Lead Time: The average amount of time it takes for a company to receive its raw materials and supplies after an order is placed.
Delivery Accuracy: The percentage of orders that are delivered complete and on time.
Supplier Performance: The performance of a company's suppliers, measured in terms of quality, delivery times, and cost.
Order Fulfillment Time: The average amount of time it takes for a company to receive, process, and ship an order to a customer.
Carrier Performance: The performance of a company's shipping and transportation providers, measured in terms of delivery times, reliability, and cost.
Customer Service KPI Examples:
First Contact Resolution: The percentage of customer inquiries or complaints that are resolved during the first interaction with a customer service representative.
Customer Satisfaction: The degree to which customers are satisfied with the company's products or services, as well as their interactions with customer service.
Average Handle Time: The average amount of time a customer service representative spends handling a single customer inquiry or complaint.
Net Promoter Score (NPS): A measure of how likely customers are to recommend a company's products or services to others.
Call Volume: The number of incoming customer inquiries or complaints received by a customer service center over a given period of time.
Escalated Issues: The number of customer inquiries or complaints that need to be referred to a higher-level customer service representative or manager.
Retail KPI Examples:
Sales per Square Foot: The average amount of sales generated per square foot of retail space.
Same-Store Sales: The sales generated by a company's retail locations, excluding new stores or locations that have been closed.
Gross Margin: The difference between the cost of goods sold and the retail price of those goods, expressed as a percentage.
Inventory Turnover: The number of times a retailer's inventory is sold and replaced over a given period of time.
Customer Traffic: The number of customers visiting a retail location over a given period of time.
Average Transaction Value: The average amount spent by a customer in a single transaction.
Recruitment KPI Examples:
Time to Fill a Position: The average amount of time it takes to fill an open job position.
Cost per Hire: The total cost of recruiting and hiring a new employee, including advertising, recruitment agency fees, and other expenses.
Applicant to Hire Ratio: The number of applicants who are hired for a job, compared to the total number of applicants.
Offer Acceptance Rate: The percentage of job offers that are accepted by applicants.
Source of Hire: The channels or sources that are most effective for attracting and hiring new employees, such as job boards, employee referrals, or career fairs.
New Hire Retention: The percentage of new hires who remain with the company for a specified period of time, such as 6 months or 1 year.
Call Center KPI Examples:
Average Handle Time: The average amount of time a customer service representative spends handling a single customer inquiry or complaint.
Abandonment Rate: The percentage of callers who hang up before their call is answered by a customer service representative.
Call Volume: The number of incoming customer inquiries or complaints received by a call center over a given period of time.
First Call Resolution: The percentage of customer inquiries or complaints that are resolved during the first call to a call center.
Service Level: The percentage of calls that are answered within a specified time period, such as 20 seconds or 30 seconds.
Customer Satisfaction: The degree to which customers are satisfied with the services provided by a call center, as measured by surveys or other customer feedback mechanisms.
KPI Examples for Operations:
Equipment Utilization: The percentage of time that a company's equipment or machinery is in use, compared to the total amount of time it is available.
Production Efficiency: The ratio of the actual output of a production process to its theoretical maximum output.
Lead Time: The amount of time it takes for a company to process an order or produce a product, from start to finish.
Quality Defects: The number of defective products produced in a manufacturing process, as a percentage of total output.
Capacity Utilization: The percentage of a company's total production capacity that is being used at a given time.
Maintenance Costs: The costs associated with maintaining and repairing a company's equipment and machinery, as a percentage of total production costs.
Healthcare KPI Examples:
Patient Satisfaction: The level of satisfaction expressed by patients in regards to the quality of care they received.
Average Length of Stay: The average amount of time that patients spend in a healthcare facility, such as a hospital.
Readmission Rate: The percentage of patients who are readmitted to a healthcare facility within a certain period of time after being discharged.
Preventable Adverse Events: The number of adverse events that occur as a result of medical errors or treatment complications, as a percentage of total patient cases.
Clinical Outcomes: The overall health outcomes achieved by patients, such as survival rates or improvement in specific health conditions.
Health Outcomes Cost: The total costs associated with achieving desired health outcomes, including the costs of care and treatment.
Management KPI Examples:
Employee Turnover: The rate at which employees leave a company, expressed as a percentage of total headcount.
Time to Fill Open Positions: The amount of time it takes to fill open positions within a company.
Employee Satisfaction: The level of satisfaction expressed by employees in regards to their work environment and job satisfaction.
Manager Effectiveness: The effectiveness of managers in achieving desired outcomes, such as meeting performance targets or leading their teams effectively.
Employee Productivity: The amount of output produced by an employee, relative to the amount of time and resources invested in their work.
Training and Development: The amount of time and resources invested in employee training and development programs, as a percentage of total budget.
Sales KPI Examples:
Sales Conversion Rate: The percentage of sales leads that are successfully converted into actual sales.
Average Deal Size: The average size of a sales deal, expressed in terms of revenue or other metrics.
Sales Cycle Time: The amount of time it takes for a salesperson to move a lead through the sales process and close a deal.
Lead Response Time: The amount of time it takes for a salesperson to respond to a new sales lead.
Customer Acquisition Cost: The cost of acquiring a new customer, including marketing and sales expenses.
Customer Retention Rate: The percentage of customers who remain loyal to a company over time, expressed as a percentage of total customer base.
Software Development KPI Examples:
Code Quality: The level of code quality and efficiency, as measured by metrics such as lines of code or software bugs.
Time to Market: The amount of time it takes for a software product to be developed and released to market.
User Adoption: The rate at which users adopt and begin using a new software product, expressed as a percentage of total users.
User Engagement: The level of engagement and interaction that users have with a software product, as measured by metrics such as time spent using the product.
Customer Satisfaction: The level of satisfaction expressed by customers in regards to a software product, as measured by surveys or other feedback mechanisms.
Return on Investment (ROI): The return on investment generated by a software product, expressed in terms of revenue or other metrics.
Accounting KPI Examples:
Accounts Receivable Turnover: The rate at which a company collects payment for its accounts receivable, expressed as a ratio of total accounts receivable to total sales.
Gross Margin: The difference between a company's total revenue and its cost of goods sold, expressed as a percentage of total revenue.
Accounts Payable Turnover: The rate at which a company pays its accounts payable, expressed as a ratio of total accounts payable to total purchases.
Days Sales Outstanding (DSO): The average number of days it takes for a company to collect payment for its sales, expressed as a ratio of total accounts receivable to total sales.
Debt to Equity Ratio: The ratio of a company's debt to its equity, used as a measure of its financial leverage.
Return on Assets (ROA): The return generated by a company's assets, expressed as a percentage of total assets.
Nonprofit KPI Examples:
Donor Retention Rate: The percentage of donors who continue to support a nonprofit organization over time, expressed as a percentage of total donors.
Fundraising Efficiency: The cost-effectiveness of a nonprofit's fundraising efforts, expressed as a ratio of total fundraising expenses to total fundraising revenue.
Volunteer Retention Rate: The percentage of volunteers who continue to support a nonprofit organization over time, expressed as a percentage of total volunteers.
Program Outcomes: The impact and outcomes generated by a nonprofit's programs, as measured by metrics such as the number of individuals served or the impact on specific populations.
Social Media Engagement: The level of engagement and interaction generated by a nonprofit on its social media platforms, as measured by metrics such as likes, comments, and shares.
Advocacy Impact: The impact generated by a nonprofit's advocacy efforts, as measured by metrics such as the number of individuals impacted or the impact on specific policies.
Restaurant KPI Examples:
Food Cost Percentage: The cost of ingredients and supplies used in a restaurant's food preparation, expressed as a percentage of total food sales.
Labor Cost Percentage: The cost of wages and benefits paid to a restaurant's staff, expressed as a percentage of total sales.
Customer Satisfaction: The level of satisfaction expressed by customers in regards to their dining experience at a restaurant.
Sales per Square Foot: The amount of sales generated per square foot of floor space in a restaurant.
Average Ticket Size: The average size of a restaurant bill, expressed in terms of revenue.
Table Turnover Rate: The rate at which tables are occupied and turned over in a restaurant, expressed as a ratio of total tables to total guests served.
Construction KPI Examples:
Cost Overruns: The amount by which the actual cost of a construction project exceeds the original budget, expressed as a percentage of total budget.
Schedule Variance: The difference between the actual construction schedule and the original schedule, expressed as a ratio of total schedule duration.
Labor Productivity: The efficiency of construction labor, expressed as a ratio of total construction output to total labor hours.
Equipment Utilization: The utilization rate of construction equipment, expressed as a ratio of total equipment hours used to total equipment hours available.
Safety Incidents: The number of safety incidents that occur during a construction project, expressed as a percentage of total construction hours.
Quality Defects: The number of quality defects that occur during a construction project, expressed as a percentage of total construction output.
Real Estate KPI Examples:
Occupancy Rate: The percentage of total rental units that are occupied in a real estate property.
Rental Income: The amount of income generated from rental of real estate properties, expressed as a percentage of total properties.
Average Rent per Unit: The average rent paid per rental unit in a real estate property.
Capitalization Rate: The return on investment in a real estate property, expressed as a ratio of net operating income to total property value.
Time on Market: The average time it takes for a real estate property to sell or rent, expressed in days.
Lead Conversion Rate: The percentage of leads generated for a real estate property that result in a successful sale or rental.
Finance KPI Examples:
Loan-to-Value Ratio (LTV): The ratio of a loan amount to the value of the collateral securing the loan, used as a measure of risk for lending institutions.
Return on Investment (ROI): The return generated by an investment, expressed as a percentage of the total investment.
Debt-to-Income Ratio (DTI): The ratio of a borrower's monthly debt payments to their monthly income, used as a measure of a borrower's ability to repay debt.
Net Interest Margin (NIM): The difference between the interest earned on loans and the interest paid on deposits, expressed as a percentage of total interest-earning assets.
Asset Turnover Ratio: The efficiency with which a financial institution utilizes its assets to generate revenue, expressed as a ratio of total revenue to total assets.
Liquidity Ratio: The ability of a financial institution to meet its short-term obligations, expressed as a ratio of liquid assets to short-term liabilities.
