KPI
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KPI Examples From 20 different Industries [2023 Update]

6 minutes

In this article we cover 6 example KPIs from 20 different industries. Scroll down or click the sidebar Table of Contents to choose an industry.

Marketing KPI Examples:

Conversion Rate: The percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form.

Customer Lifetime Value: The total amount of money a customer is expected to spend on a company's products or services over the course of their lifetime.

Bounce Rate: The percentage of visitors to a website who leave after only visiting a single page.

Cost per Lead: The amount of money spent on marketing efforts to generate a single lead.

Click-Through Rate: The percentage of clicks on an advertisement or other marketing material relative to the number of impressions.

Return on Ad Spend: The return on investment (ROI) of a company's advertising spend, calculated by dividing the revenue generated by the cost of the advertising.

Project Management KPI Examples:

Project Completion Rate: The percentage of projects that are completed on time and within budget.

Time to Complete a Project: The average amount of time it takes to complete a project from start to finish.

Project Budget vs Actual Spend: The comparison of the budgeted cost of a project to the actual cost incurred.

Resource Utilization: The percentage of a company's resources (such as people, equipment, and materials) that are being used effectively on projects.

Project Schedule Adherence: The degree to which a project stays on schedule and meets its deadlines.

Project Quality: The level of quality of the project deliverables and the degree to which they meet customer requirements.

Human Resources KPI Examples:

Employee Turnover Rate: The rate at which employees leave a company, expressed as a percentage of the total workforce.

Time to Fill a Position: The average amount of time it takes to fill an open job position.

Employee Satisfaction: The degree to which employees are satisfied with their job and working conditions.

Training Completion Rate: The percentage of employees who complete the company's required training programs.

Diversity and Inclusion: The degree to which a company's workforce reflects the diversity of the larger community.

Employee Engagement: The level of commitment and involvement that employees have with their jobs and the company.

Manufacturing KPI Examples:

Equipment Utilization: The amount of time that a manufacturing machine is in use, relative to the total time it is available for use.

Production Yield: The amount of usable product that is produced from raw materials, expressed as a percentage.

On-Time Delivery: The rate at which a manufacturer delivers its products on time, as promised to customers.

Work-in-Progress Inventory: The value of raw materials, partially finished products, and finished goods that are waiting to be sold or shipped.

Quality Control: The degree to which a manufacturer's products meet the required quality standards and specifications.

Production Cycle Time: The average amount of time it takes to complete a single production cycle, from start to finish.

Supply Chain KPI Examples:

Inventory Turnover: The number of times a company's inventory is sold and replaced over a given period of time.

Lead Time: The average amount of time it takes for a company to receive its raw materials and supplies after an order is placed.

Delivery Accuracy: The percentage of orders that are delivered complete and on time.

Supplier Performance: The performance of a company's suppliers, measured in terms of quality, delivery times, and cost.

Order Fulfillment Time: The average amount of time it takes for a company to receive, process, and ship an order to a customer.

Carrier Performance: The performance of a company's shipping and transportation providers, measured in terms of delivery times, reliability, and cost.

Customer Service KPI Examples:

First Contact Resolution: The percentage of customer inquiries or complaints that are resolved during the first interaction with a customer service representative.

Customer Satisfaction: The degree to which customers are satisfied with the company's products or services, as well as their interactions with customer service.

Average Handle Time: The average amount of time a customer service representative spends handling a single customer inquiry or complaint.

Net Promoter Score (NPS): A measure of how likely customers are to recommend a company's products or services to others.

Call Volume: The number of incoming customer inquiries or complaints received by a customer service center over a given period of time.

Escalated Issues: The number of customer inquiries or complaints that need to be referred to a higher-level customer service representative or manager.

Retail KPI Examples:

Sales per Square Foot: The average amount of sales generated per square foot of retail space.

Same-Store Sales: The sales generated by a company's retail locations, excluding new stores or locations that have been closed.

Gross Margin: The difference between the cost of goods sold and the retail price of those goods, expressed as a percentage.

Inventory Turnover: The number of times a retailer's inventory is sold and replaced over a given period of time.

Customer Traffic: The number of customers visiting a retail location over a given period of time.

Average Transaction Value: The average amount spent by a customer in a single transaction.

Recruitment KPI Examples:

Time to Fill a Position: The average amount of time it takes to fill an open job position.

Cost per Hire: The total cost of recruiting and hiring a new employee, including advertising, recruitment agency fees, and other expenses.

Applicant to Hire Ratio: The number of applicants who are hired for a job, compared to the total number of applicants.

Offer Acceptance Rate: The percentage of job offers that are accepted by applicants.

Source of Hire: The channels or sources that are most effective for attracting and hiring new employees, such as job boards, employee referrals, or career fairs.

New Hire Retention: The percentage of new hires who remain with the company for a specified period of time, such as 6 months or 1 year.

Call Center KPI Examples:

Average Handle Time: The average amount of time a customer service representative spends handling a single customer inquiry or complaint.

Abandonment Rate: The percentage of callers who hang up before their call is answered by a customer service representative.

Call Volume: The number of incoming customer inquiries or complaints received by a call center over a given period of time.

First Call Resolution: The percentage of customer inquiries or complaints that are resolved during the first call to a call center.

Service Level: The percentage of calls that are answered within a specified time period, such as 20 seconds or 30 seconds.

Customer Satisfaction: The degree to which customers are satisfied with the services provided by a call center, as measured by surveys or other customer feedback mechanisms.

KPI Examples for Operations:

Equipment Utilization: The percentage of time that a company's equipment or machinery is in use, compared to the total amount of time it is available.

Production Efficiency: The ratio of the actual output of a production process to its theoretical maximum output.

Lead Time: The amount of time it takes for a company to process an order or produce a product, from start to finish.

Quality Defects: The number of defective products produced in a manufacturing process, as a percentage of total output.

Capacity Utilization: The percentage of a company's total production capacity that is being used at a given time.

Maintenance Costs: The costs associated with maintaining and repairing a company's equipment and machinery, as a percentage of total production costs.

Healthcare KPI Examples:

Patient Satisfaction: The level of satisfaction expressed by patients in regards to the quality of care they received.

Average Length of Stay: The average amount of time that patients spend in a healthcare facility, such as a hospital.

Readmission Rate: The percentage of patients who are readmitted to a healthcare facility within a certain period of time after being discharged.

Preventable Adverse Events: The number of adverse events that occur as a result of medical errors or treatment complications, as a percentage of total patient cases.

Clinical Outcomes: The overall health outcomes achieved by patients, such as survival rates or improvement in specific health conditions.

Health Outcomes Cost: The total costs associated with achieving desired health outcomes, including the costs of care and treatment.

Management KPI Examples:

Employee Turnover: The rate at which employees leave a company, expressed as a percentage of total headcount.

Time to Fill Open Positions: The amount of time it takes to fill open positions within a company.

Employee Satisfaction: The level of satisfaction expressed by employees in regards to their work environment and job satisfaction.

Manager Effectiveness: The effectiveness of managers in achieving desired outcomes, such as meeting performance targets or leading their teams effectively.

Employee Productivity: The amount of output produced by an employee, relative to the amount of time and resources invested in their work.

Training and Development: The amount of time and resources invested in employee training and development programs, as a percentage of total budget.

Sales KPI Examples:

Sales Conversion Rate: The percentage of sales leads that are successfully converted into actual sales.

Average Deal Size: The average size of a sales deal, expressed in terms of revenue or other metrics.

Sales Cycle Time: The amount of time it takes for a salesperson to move a lead through the sales process and close a deal.

Lead Response Time: The amount of time it takes for a salesperson to respond to a new sales lead.

Customer Acquisition Cost: The cost of acquiring a new customer, including marketing and sales expenses.

Customer Retention Rate: The percentage of customers who remain loyal to a company over time, expressed as a percentage of total customer base.

Software Development KPI Examples:

Code Quality: The level of code quality and efficiency, as measured by metrics such as lines of code or software bugs.

Time to Market: The amount of time it takes for a software product to be developed and released to market.

User Adoption: The rate at which users adopt and begin using a new software product, expressed as a percentage of total users.

User Engagement: The level of engagement and interaction that users have with a software product, as measured by metrics such as time spent using the product.

Customer Satisfaction: The level of satisfaction expressed by customers in regards to a software product, as measured by surveys or other feedback mechanisms.

Return on Investment (ROI): The return on investment generated by a software product, expressed in terms of revenue or other metrics.

Accounting KPI Examples:

Accounts Receivable Turnover: The rate at which a company collects payment for its accounts receivable, expressed as a ratio of total accounts receivable to total sales.

Gross Margin: The difference between a company's total revenue and its cost of goods sold, expressed as a percentage of total revenue.

Accounts Payable Turnover: The rate at which a company pays its accounts payable, expressed as a ratio of total accounts payable to total purchases.

Days Sales Outstanding (DSO): The average number of days it takes for a company to collect payment for its sales, expressed as a ratio of total accounts receivable to total sales.

Debt to Equity Ratio: The ratio of a company's debt to its equity, used as a measure of its financial leverage.

Return on Assets (ROA): The return generated by a company's assets, expressed as a percentage of total assets.

Nonprofit KPI Examples:

Donor Retention Rate: The percentage of donors who continue to support a nonprofit organization over time, expressed as a percentage of total donors.

Fundraising Efficiency: The cost-effectiveness of a nonprofit's fundraising efforts, expressed as a ratio of total fundraising expenses to total fundraising revenue.

Volunteer Retention Rate: The percentage of volunteers who continue to support a nonprofit organization over time, expressed as a percentage of total volunteers.

Program Outcomes: The impact and outcomes generated by a nonprofit's programs, as measured by metrics such as the number of individuals served or the impact on specific populations.

Social Media Engagement: The level of engagement and interaction generated by a nonprofit on its social media platforms, as measured by metrics such as likes, comments, and shares.

Advocacy Impact: The impact generated by a nonprofit's advocacy efforts, as measured by metrics such as the number of individuals impacted or the impact on specific policies.

Restaurant KPI Examples:

Food Cost Percentage: The cost of ingredients and supplies used in a restaurant's food preparation, expressed as a percentage of total food sales.

Labor Cost Percentage: The cost of wages and benefits paid to a restaurant's staff, expressed as a percentage of total sales.

Customer Satisfaction: The level of satisfaction expressed by customers in regards to their dining experience at a restaurant.

Sales per Square Foot: The amount of sales generated per square foot of floor space in a restaurant.

Average Ticket Size: The average size of a restaurant bill, expressed in terms of revenue.

Table Turnover Rate: The rate at which tables are occupied and turned over in a restaurant, expressed as a ratio of total tables to total guests served.

Construction KPI Examples:

Cost Overruns: The amount by which the actual cost of a construction project exceeds the original budget, expressed as a percentage of total budget.

Schedule Variance: The difference between the actual construction schedule and the original schedule, expressed as a ratio of total schedule duration.

Labor Productivity: The efficiency of construction labor, expressed as a ratio of total construction output to total labor hours.

Equipment Utilization: The utilization rate of construction equipment, expressed as a ratio of total equipment hours used to total equipment hours available.

Safety Incidents: The number of safety incidents that occur during a construction project, expressed as a percentage of total construction hours.

Quality Defects: The number of quality defects that occur during a construction project, expressed as a percentage of total construction output.

Real Estate KPI Examples:

Occupancy Rate: The percentage of total rental units that are occupied in a real estate property.

Rental Income: The amount of income generated from rental of real estate properties, expressed as a percentage of total properties.

Average Rent per Unit: The average rent paid per rental unit in a real estate property.

Capitalization Rate: The return on investment in a real estate property, expressed as a ratio of net operating income to total property value.

Time on Market: The average time it takes for a real estate property to sell or rent, expressed in days.

Lead Conversion Rate: The percentage of leads generated for a real estate property that result in a successful sale or rental.

Finance KPI Examples:

Loan-to-Value Ratio (LTV): The ratio of a loan amount to the value of the collateral securing the loan, used as a measure of risk for lending institutions.

Return on Investment (ROI): The return generated by an investment, expressed as a percentage of the total investment.

Debt-to-Income Ratio (DTI): The ratio of a borrower's monthly debt payments to their monthly income, used as a measure of a borrower's ability to repay debt.

Net Interest Margin (NIM): The difference between the interest earned on loans and the interest paid on deposits, expressed as a percentage of total interest-earning assets.

Asset Turnover Ratio: The efficiency with which a financial institution utilizes its assets to generate revenue, expressed as a ratio of total revenue to total assets.

Liquidity Ratio: The ability of a financial institution to meet its short-term obligations, expressed as a ratio of liquid assets to short-term liabilities.

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