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20 Essential KPIs for Digital Marketing in 2023

In this article, we will learn about KPIs in Digital Marketing and why they are crucial for measuring success in 2023.

What is a Digital Marketing KPI?

A KPI (Key Performance Indicator) in digital marketing is a metric used to evaluate the performance of a digital marketing campaign. It helps businesses track their progress towards achieving their digital marketing goals and objectives. 


A small e-commerce business selling handmade items just launched a social media promotion. By monitoring the following Digital Marketing KPIs they can optimize their strategy and drive more sales.

Digital Marketing KPI Examples

1.Cost Per Acquisition 

Calculated by dividing the total cost of a digital marketing campaign by the number of new customers acquired.

2. Click-Through Rate

Measures the number of clicks an ad or link receives divided by the number of impressions it generates.

3. Social Media Engagement Rate

Measures the level of interaction that a brand or product receives on social media, such as likes, shares, and comments.

4. Email Open Rate 

The percentage of email recipients who open a marketing email.

5. Bounce Rate

The percentage of emails which failed to send.

6. Conversion Rate

Percentage of website visitors who take a desired action, such as making a purchase or filling out a form.

7. Shopping Cart Abandonment Rate 

Measures the percentage of website visitors who add items to their shopping cart but do not complete the purchase.

8. Lead Generation Rate 

The percentage of website visitors who become leads.

9. Customer Retention Rate

Percentage of customers who continue to use a product or service over a specific period.

10. Customer Lifetime Value 

The total value of a customer to a business over their entire relationship.

11. Churn Rate

Measures the rate at which customers stop using a product or service over a specific period.

12. Return On Investment

Measures the amount of revenue generated by a digital marketing campaign compared to the total cost of the campaign.

13. Revenue Per User

Measures the average amount of revenue generated by each user or customer over a specific period.

14. Profit Margin

It is the percentage of revenue that remains after deducting all expenses, and represents the amount of profit a business makes on each dollar of sales.

15. Website Traffic

The total number of visitors to a website over a specific period.

16. Referral Traffic

Volume of website traffic generated by referrals from other websites.

17. Search Engine Ranking

Measures how well a website ranks on search engine results pages for targeted keywords.

18. Social Media Reach

The total number of people who have seen a brand's social media content.

19. Brand Sentiment

The overall attitude and perception of a brand among its target audience.

20. Brand Recall

Measures how well a brand is remembered or recognized by its target audience.

Importance of KPIs in Digital Marketing

  1. KPIs help businesses measure the success of their digital marketing campaigns.

  1. KPIs provide measurable metrics that allow businesses to track their progress towards achieving their marketing goals and objectives.

  1. KPIs help businesses make data-driven decisions by providing insights into customer behavior and preferences.

  1. Businesses can gain valuable insights into what is resonating with their target audience and make adjustments to their marketing strategies accordingly.

If you enjoyed this article, you might also like our articles on what an email KPI is and our definition of marketing KPI.

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