One of the basic but important metrics in managing website traffic is the unique visitors. In Google Analytics, unique visitors are called users, which we will subsequently use in this article. Let us learn how a user is counted in Google Analytics, how you can find the number of users and analyze them, what is the ideal number of users, and how you can further increase it. Are you ready?
In Google Analytics, the term used to refer to a unique visitor is a user. In order to identify a user, Google Analytics generates a unique ID for each user accessing your website for the first time. The unique ID is stored as a cookie in the browser of the user. Therefore, a user corresponds to a unique device with a unique IP address that accesses the site. If three different people access your site through a single IP address, for example using a single device, they will still be counted as a single user.
On the other hand, it is possible for a single person to be counted as two or more users if they use two or more devices to connect to a single website. Promise Media points out some scenarios where the user count may not accurately reflect the number of people visiting your website:
These are some of the scenarios where the number of users do not reflect the number of people behind it.
You can already find the number of users in the homepage of Google Analytics. A snippet is shown below:
You can also view the number of users by going to the sidebar, selecting Audience, and then Overview:
You can also further analyze the users accessing your websites by checking the other options under the Audience title in the sidebar, such as demographics, location, and even the devices used.
Ideally, the number of users should increase over time. HubSpot has conducted a survey on the range of number of users of different business websites depending on several factors. One of these is the age of the website. They found out the following:
The thing is, as your website is part of your e-Commerce and marketing campaigns, it should enable you to reach the ultimate goal of helping your business grow. As the potential number of users depends on your target market, some of the websites in the lower range of monthly users in the study shown may already be performing better than their peers. To help you determine whether the number of users accessing your site is acceptable, HubSpot recommends answering the following questions:
While ultimately the number of users is not the sole metric to judge your potential market share, increasing it is one of the best ways to do so. Here are some tips in doing so: