Finding eCommerce Metrics in Shopify: Average Order Value (AOV)

One big strength of Shopify as a platform is its Analytics pages, where you can see how important marketing and eCommerce metrics change over time. Nowadays, awareness of these metrics is a huge advantage in bringing success to a business. This series, therefore, aims to show you how to access these metrics in Shopify.

For this tutorial, we will learn how to access an important product performance metric on Shopify: the Average Order Value (AOV). As a refresher, AOV is the average amount spent per order. If you need a full review of AOV, you can read our article here. Else, you can now start following this guide!

How to access the AOV metric on Shopify

The Average Order Value (AOV) is such an important eCommerce metric that you can easily access it in one click: Look for the Analytics on the left menu, and then click on it. The Overview dashboard will load, and when you scroll down, the Average order value is a little bit located below. Check it out!

Shopify Analytics Dashboard showing AOV — *We are just starting. The* *potatoes* *aren’t selling like hotcakes yet.*

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As you can see, it lists the average order value for a certain period and notes any change in its value compared to previous days or weeks. When you hover your cursor over the graph, it displays the specific values for the given period.

AOV graph showing current and previous period performance — *Magic.*

Clicking on the view report will give you more control over viewing the trends. You can select the period from a single day (which will let you view the changes per hour, handy when you are running a short-term sale) to weeks, months, or years.

AOV over time, grouped by hour — *A single customer at 3 o’clock.*

The same data is listed as a table when you further scroll down, displaying both total sales and the number of orders.

Underneath AOV bar graph, showing chart of information — *Thank you for buying our potatoes!*

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And, finally – you can export it, of course. Simply press on the "Export" button under the title:

AOV over time with buttons — *You will receive it as a CSV file sent to your email.*

Making metric-hunting a bit easier...

While AOV metrics are accessible on Shopify, checking every day, week, or month for each of these can be a pain. For those who don't look forward to manually finding numbers over and over again, you can check out our Shopify integration that will pull your conversion funnel data alongside other Shopify and eCommerce platform data! Spend more time on data analysis and less time metric-hunting with Lido.