Key Marketing Metrics

Choose the right metrics to track the core aspects of your marketing performance. If you're more interested in eCommerce performance, feel free to check out our page on key eCommerce metrics!

Metric Calculators
User pointing to different colored users
Bounce Rate Calculator
Social Media
black graphic of a clipboard with a check sillhoutte
Conversion Rate
Box outline with arrow in corner
Engagement Rate
Email Marketing
Black mail icon with a checkmark on the bottom right corner
Open Rate
Black circle with checkmark outline
Opt-in Rate
Online Advertising
Impressions
Black keyboard mouse
Cost per Click
Black rounded rectangle surrounding a black dollar sign
Return on Ad Spend
Pointer finger pressing down
Click-Through Rate
Dollar bill layered on another
Total Ad Revenue
Website Analytics
rounded box with arrow in middle, indicating an exit
Exit Rate
curved box surrounding arrow pointing towards the top right, indicating an exit
Bounce Rate
Customer Satisfaction Metrics
Two looped arrows creating a rectangle
Repeat Customer Rate

Get early access.

We're gradually opening up early access to companies and teams who want to do more with their data.

Lido Logo-White LetterSign up