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Free Competitive Analysis Template for Google Sheets (2024)

May 8, 2024

Competitive Analysis Template in Google Sheets

Performing competitive analysis is important for a business as it provides insights into the strengths and weaknesses of competitors which helps a company to identify opportunities for differentiation and strategic advantages in the market.

Get a copy of our free competitive analysis template in Google Sheets here.

competitive analysis template google sheets

Select File > Make a copy. 

How to Use our Competitive Analysis Template in Google Sheets

Follow the steps below to use our competitive analysis template in Google Sheets. 

1. Input Comparison Categories in the First Row

Start by typing your main categories in the first row: CATEGORY, OUR COMPANY, COMPETING COMPANY 1, and so on. These are your comparison points.

2. Enter Company Names, Locations, and Basic Details

Add details like COMPANY NAME, LOCATION, and other basics for your company and the competitors under each category.

3. Document Each Company's Strengths and Weaknesses

Consider what each company does best and areas they can improve on. Fill these in under STRENGTHS and WEAKNESSES.

4. Describe Each Company's Brand Personality and Mission

Note down how each company presents itself in BRAND PERSONALITY and their goals in MISSION.

5. Detail Services and Products Offered by Each Company

Detail what your company and competitors are offering in SERVICES and PRODUCTS. Highlight unique features.

6. Outline Marketing Strategies Used by Each Company

Write down how each company markets itself under MARKETING. Include all their strategies like social media and advertising.

7. Record the Number of Employees for Each Company

Enter the number of employees for each company under EMPLOYEES. This gives an idea of their size and scope.

8. Regularly Update the Analysis for Accuracy

Remember, businesses and markets change. Revisit and update your analysis to keep it current.

We hope that you now have a better understanding of how to use our free competitive analysis template in Google Sheets. If you enjoyed this article, you might also like our article on our free timeline template in Google Sheets or our article on the call log template in Google Sheets.

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