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Lido's Blog

Marketing

Everything you need to know about building a brand, driving traffic, paid advertising, and more.

Social Media Marketing Tips: Select Your Platform

What social media platform should you choose? This article will explore the best platforms for each brand.

A Comprehensive Guide to Blogging for Content Marketing

A Comprehensive Guide to Blogging for Content Marketing

Learn how a blog can help increase attention on your business. Everything you need to know about blog length, finding a niche and topic, and driving traffic to your blog.

2021 Video Marketing Statistics

2021 Video Marketing Statistics

Learn about current trends in the realm of video marketing including its great potential and viability, its primary functions, its most-used platforms, and the main objectives of video marketing.

Social Media Marketing Actions to Avoid

Learn about the social media marketing strategies and actions that could be harmful or counterproductive for your business. Know what they are and how to avoid them.

Content Marketing Stats for Summer 2021

Content Marketing Stats for Summer 2021

As digital marketing continues to be increasingly prevalent for businesses from every industry, understanding current trends in content marketing can help your business to gain an edge. Here is a comprehensive report of recent trends for 2021.

What is Responsive Marketing?

What is Responsive Marketing?

Learn the fundamentals that underpin a cutting-edge marketing technique.

What is Real-Time Marketing?

What is Real-Time Marketing?

Get acquainted with a new and exciting form of marketing that is taking over the field. Learn its ins-and-outs and the optimal ways in which it can be conducted.

Lido’s Guide to Creating a Marketing Budget in 2021

Lido’s Guide to Creating a Marketing Budget in 2021

Learn how to create a marketing budget as well as the significance of having one. Additionally, learn how big one should be, what it should be composed of, and what should be considered in making one among other things.

Digital Marketing 101: 7 Key Elements You Should Know

Digital Marketing 101: 7 Key Elements You Should Know

In 2020, digital marketing is a must-have. Use this beginner's guide to get an overview of what digital marketing is, its basic components, and more.

44 Content Marketing Stats You Need to Know in 2020

44 Content Marketing Stats You Need to Know in 2020

The must-know content marketing statistics and trends in 2020. Improve your marketing efforts in blogging, social media, video, B2B, B2C, and more!

50 PPC Marketing Stats You Need to Know in the Age of COVID

50 PPC Marketing Stats You Need to Know in the Age of COVID

The coronavirus has changed the way businesses operate and market themselves. We'll take you through the current state of PPC (Pay-Per-Click) advertising and insights on improving your performance.

Learn how to calculate impressions from LinkedIn, Facebook, Instagram, Google Ads, and more.

Learn how to calculate cost per click (CPC) to know if your paid ad is effective. Compare to industry averages and see how it relates to Google Ads, Facebook Ads...

Conversion Rate

Learn how to calculate Conversion Rate with your ad and website data. Explore industry averages and relevant platforms, like Google Analytics, Klaviyo, and more.

The options for editing the header of the email on Shopify Email.

How to Create an Email Marketing Campaign on Shopify Email

Learn how to send an email from your Shopify store and domain via Shopify Email. Great for reminders, promotional campaigns, and retargeting abandoned carts.

Integrations tab, specifically the Google Analytics section, on Webflow Project Settings

How to Track Webflow Button Clicks on Google Analytics

Straightforward step-by-step tutorial on how to set up Google Analytics Events on Webflow elements, like buttons, links, and more! Great for improving website analysis and A/B Testing.

Overview page of Google Ads. Filter on top, with a box containing the values of selected metrics over a period.

Finding Online Advertising Metrics in Google Ads (CPC, etc.)

A simple guide to finding major metrics to measure Google Ad performance: Total Ad Revenue, CPC, CTR, ROAS. We'll cover how to find these for your entire account and for specific ad campaigns.

Shopify theme editor

How to Create Your Own Shopify Store and Customize its Theme

Learn how to get started on Shopify by creating your own store and customizing its theme from Shopify's theme library. We'll take you step by step so you can get a good start on your eCommerce shop!

Mock product showing on Shopify store

How to Add New Products to Your Shopify Store

Crucial to eCommerce is having products to sell! We'll take you through how to add new products to your Shopify store in this step-by-step tutorial.

How to Export Leads from Facebook Ads [2020 Update]

Step-by-step walkthrough tutorial on how to easily download leads from Facebook Ads via Leads Center, Publishing Tools, Ad Manager, and external API.

Header: An array of cells with Yes and No from drop-down lists

How to Add Yes/No Drop-Down Lists in Google Sheets

Step-by-step tutorials on how you can add, remove, and expand a yes/no drop-down list in Google Sheets. Eliminate errors via this data collection method!

How to Highlight Cells Containing Matching Search Query

Learn how to add an in-sheet search bar and highlight based on the entries in Google Sheets! We'll take you through how to highlight individual cells and rows.

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Customer behavior metrics

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