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Lido's Blog

Marketing

Everything you need to know about building a brand, driving traffic, paid advertising, and more.

The Lido 2022 Guide to Market Research

The Lido 2022 Guide to Market Research

This article will give you a basic understanding of market research, including what market research is, why you should conduct it, and common methods for doing so.

2021 Video Marketing Statistics

2021 Video Marketing Statistics

Learn about current trends in the realm of video marketing including its great potential and viability, its primary functions, its most-used platforms, and the main objectives of video marketing.

Content Marketing Stats for Summer 2021

Content Marketing Stats for Summer 2021

As digital marketing continues to be increasingly prevalent for businesses from every industry, understanding current trends in content marketing can help your business to gain an edge. Here is a comprehensive report of recent trends for 2021.

What is Responsive Marketing?

What is Responsive Marketing?

Learn the fundamentals that underpin a cutting-edge marketing technique.

Lido’s Guide to Creating a Marketing Budget in 2021

Lido’s Guide to Creating a Marketing Budget in 2021

Learn how to create a marketing budget as well as the significance of having one. Additionally, learn how big one should be, what it should be composed of, and what should be considered in making one among other things.

Digital Marketing 101: 7 Key Elements You Should Know

Digital Marketing 101: 7 Key Elements You Should Know

In 2020, digital marketing is a must-have. Use this beginner's guide to get an overview of what digital marketing is, its basic components, and more.

Learn how to calculate impressions from LinkedIn, Facebook, Instagram, Google Ads, and more.

Learn how to calculate cost per click (CPC) to know if your paid ad is effective. Compare to industry averages and see how it relates to Google Ads, Facebook Ads...

Conversion Rate

Learn how to calculate Conversion Rate with your ad and website data. Explore industry averages and relevant platforms, like Google Analytics, Klaviyo, and more.

The options for editing the header of the email on Shopify Email.

How to Create an Email Marketing Campaign on Shopify Email

Learn how to send an email from your Shopify store and domain via Shopify Email. Great for reminders, promotional campaigns, and retargeting abandoned carts.

Integrations tab, specifically the Google Analytics section, on Webflow Project Settings

How to Track Webflow Button Clicks on Google Analytics

Straightforward step-by-step tutorial on how to set up Google Analytics Events on Webflow elements, like buttons, links, and more! Great for improving website analysis and A/B Testing.

Shopify theme editor

How to Create Your Own Shopify Store and Customize its Theme

Learn how to get started on Shopify by creating your own store and customizing its theme from Shopify's theme library. We'll take you step by step so you can get a good start on your eCommerce shop!

Mock product showing on Shopify store

How to Add New Products to Your Shopify Store

Crucial to eCommerce is having products to sell! We'll take you through how to add new products to your Shopify store in this step-by-step tutorial.

How to Export Leads from Facebook Ads [2022 Update]

Step-by-step walkthrough tutorial on how to easily download leads from Facebook Ads via Leads Center, Publishing Tools, Ad Manager, and external API.

Header: An array of cells with Yes and No from drop-down lists

How to Add Yes/No Drop-Down Lists in Google Sheets

Step-by-step tutorials on how you can add, remove, and expand a yes/no drop-down list in Google Sheets. Eliminate errors via this data collection method!

How to Highlight Cells Containing Matching Search Query

Learn how to add an in-sheet search bar and highlight based on the entries in Google Sheets! We'll take you through how to highlight individual cells and rows.

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Metrics calculator

Profitability metrics

Predict performance metrics

Customer behavior metrics

Customer satisfaction metrics

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