Marketing

This article will give you a basic understanding of market research, including what market research is, why you should conduct it, and common methods for doing so.

Learn about current trends in the realm of video marketing including its great potential and viability, its primary functions, its most-used platforms, and the main objectives of video marketing.

As digital marketing continues to be increasingly prevalent for businesses from every industry, understanding current trends in content marketing can help your business to gain an edge. Here is a comprehensive report of recent trends for 2021.

Learn the fundamentals that underpin a cutting-edge marketing technique.

Learn how to create a marketing budget as well as the significance of having one. Additionally, learn how big one should be, what it should be composed of, and what should be considered in making one among other things.

In 2020, digital marketing is a must-have. Use this beginner's guide to get an overview of what digital marketing is, its basic components, and more.

Learn how to calculate impressions from LinkedIn, Facebook, Instagram, Google Ads, and more.

Learn how to calculate cost per click (CPC) to know if your paid ad is effective. Compare to industry averages and see how it relates to Google Ads, Facebook Ads...

Learn how to calculate Conversion Rate with your ad and website data. Explore industry averages and relevant platforms, like Google Analytics, Klaviyo, and more.

Step-by-step walkthrough tutorial on how to easily download leads from Facebook Ads via Leads Center, Publishing Tools, Ad Manager, and external API.