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Lido's Blog

eCommerce & Sales

Choose the right metrics to track the core aspects of your eCommerce performance. If you're more interested in marketing performance, feel free to check out our page on KEY MARKETING METRICS!

45+ Fresh e-Commerce Automation Statistics 2021 Edition

45+ Fresh e-Commerce Automation Statistics 2021 Edition

Find the impact of automation on e-Commerce in 2021 using 45 mind-blowing statistics.

E-Commerce Automation FAQs

E-Commerce Automation FAQs

This article will explore five common FAQs about e-commerce and how it can help your business.

Basics of A/B Testing

Basics of A/B Testing

This blog will discuss A/B Testing and its uses. Learn what A/B Testing is, why to use it, and how to use it.

Key Financial Metrics for Growing Businesses

Key Financial Metrics for Growing Businesses

Key financial metrics for growing businesses

Gartner’s Hype Cycle for Businesses

Gartner’s Hype Cycle for Businesses

Learn the various sections of a cycle that pervades the business world.

Top 4 Effective Strategies to Boost Your E-Commerce Site

Top 4 Effective Strategies to Boost Your E-Commerce Site

Learn how to make your e-commerce site more attractive to potential users. Additionally, read how you can make your product easier to use.

Metrics to Measure eCommerce Mobile-Friendliness

Metrics to Measure eCommerce Mobile-Friendliness

Learn how you can measure eCommerce Mobile-Friendliness with Google's Web Vitals and metrics such as largest contentful paint (LCP), first input delay (FIP), cumulative layout shift (CLS), etc.

Beginner's Guide to Making Your eCommerce Site Mobile-Friendly

Beginner's Guide to Making Your eCommerce Site Mobile-Friendly

Learn whether or not your eCommerce website is mobile-friendly and check out the actions you can take to improve your mobile optimization. We'll cover how to make your site more responsive, lighter, and easier to use.

Top Sales Management Myths [+ 5 Remarkable & Funny Photos]

Top Sales Management Myths [+ 5 Remarkable & Funny Photos]

Learn about 5 age-old sales management myths and avoid common pitfalls. We'll elaborate on why they're myths and offer some memorable images to remember them by.

Which eCommerce Platform is Right For You?

Which eCommerce Platform is Right For You?

Choose the best eCommerce platform for your business by learning 6 important criteria and comparing platforms like Shopify, Ewcid, BigCommerce, and more!

Definition + Ways to Find a Profitable eCommerce Niche

Definition + Ways to Find a Profitable eCommerce Niche

Learn what eCommerce niches are and how to make the most of niches to establish a successful eCommerce business! We'll provide examples, pros + cons, and more.

Gross Merchandise Value

First Resolution Time

Annual Recurring Revenue

Learn how to calculate annual recurring revenue, and important metric for measuring revenue growth

How to Create an Order Tracker Sheet in Google Sheets

Learn how to create and use order tracking sheets that will allow you to better communicate with you customers, developing confidence, efficiency, and long-term business success.

The options for editing the header of the email on Shopify Email.

How to Create an Email Marketing Campaign on Shopify Email

Learn how to send an email from your Shopify store and domain via Shopify Email. Great for reminders, promotional campaigns, and retargeting abandoned carts.

Shopify Store site editor, with Home page loaded.

How to Edit the Home Page of your Shopify Store

Step-by-step guide on how to edit the Home Page of your Shopify Store via the site editor. Learn how to adjust your page elements, including featured collections, and more!

The Admin API section lists all the possible data that can be accessed via the Shopify API.

How to Access the API Key of Your Shopify Store [in 6 easy steps]

Easy step-by-step tutorial on how to generate a private API key for your Shopify Store. Important for exporting Shopify data to Google Sheets and other business apps.

Integrations tab, specifically the Google Analytics section, on Webflow Project Settings

How to Track Webflow Button Clicks on Google Analytics

Straightforward step-by-step tutorial on how to set up Google Analytics Events on Webflow elements, like buttons, links, and more! Great for improving website analysis and A/B Testing.

Returning customer rate graph over time on Shopify, shows a slight dip on average

Finding Shopify eCommerce Metrics: Repeat Customer Rate

Learn how to find the Repeat Customer Rate (or, Returning Customer Rate) on Shopify as well as related metrics like customers over time, one-time customers, and more!

Shopify Analytics Dashboard showing AOV

Finding eCommerce Metrics in Shopify: Average Order Value (AOV)

Average Order Value (AOV), the average amount spent per order, is central to measuring the performance of your Shopify store. Check out this tutorial to learn step-by-step how to find this metric.

Online store conversion rate box in Overview dashboard on Shopify

Finding eCommerce Metrics in Shopify: Conversion Funnel Metrics

Learn how to find conversion funnel metrics, shopping cart abandonment rate, and abandoned carts on Shopify to improve your eCommerce and sales performance.

Google script editor. Code from bradjasper’s ImportJSON at GitHub inserted.

How to Export SQL Data to Google Sheets & Update Export

Learn how to import data from a SQL database to Google Sheets and also have the data update/refresh automatically! We'll take you through the specific script and functions needed to accomplish this task in no time.

Shopify theme editor

How to Create Your Own Shopify Store and Customize its Theme

Learn how to get started on Shopify by creating your own store and customizing its theme from Shopify's theme library. We'll take you step by step so you can get a good start on your eCommerce shop!

Mock product showing on Shopify store

How to Add New Products to Your Shopify Store

Crucial to eCommerce is having products to sell! We'll take you through how to add new products to your Shopify store in this step-by-step tutorial.

Overview Dashboard on Shopify under Analytics

Finding eCommerce Metrics in Shopify: Profit and Cost Metrics

Learn how to locate Gross Profit, Gross Profit Margin, Cost of Good Sold (COGS), and Sales on Shopify in order to monitor your online store's profitability.

Shopify Settings dashboard with General tab highlighted in red

How To Change Your Shopify Store Name [2020 Tutorial]

Step-by-step tutorials on how you can change your store name on Shopify via Desktop and Mobile app. Boost your eCommerce and branding strategies via name.

Data chart with Customer Name, Customer Creation Date, and Customer ID

How to Export Shopify Customer Creation Date [Step-by-Step]

While Shopify does not allow you to export the customer creation date in Sales reports, we'll take you through how you can work around this via APIs and quick code!

Store with sold out products shown

How to Hide Out-of-Stock Products in Your Shopify Store

Step-by-step guide on how to hide out-of-stock products in your Shopify store's main catalog. We'll also show you how to restore the unavailable items in the catalog.

Wonder Foods collection page.

How to Make Collections on Shopify

Collections on Shopify are crucial to a good customer experience. We'll take you through how to create/add tags, make collections, and add them to the main menu!

How to Back Up Your Shopify Store

Easy step-by-step tutorial explaining how to back up a copy of your Shopify store’s products, customers, orders, discount codes, and financial data!

Article Tags

Metrics calculator

Profitability metrics

Predict performance metrics

Customer behavior metrics

Customer satisfaction metrics

More article topics