Broadcom, a global semiconductor and infrastructure software company, faced a critical challenge in launching new program with one of their largest OEMs.
Craig needed a system to collect registrations and forward them on to IBM in their preferred format. While registration data was already managed in a Google Sheet, IBM's requirement for inputs on a per-registration basis posed a significant obstacle.
Post-submission calculations for factors like rebates took place in a spreadsheet and were necessary before forwarding the information to IBM. The lack of an automated notification system that worked for both sides blocked their program from going live.
Lido provided the missing link. Craig connected his existing Google Sheet directly to Lido, re-arranged the data into the exact format that IBM required (including some custom calculations), then completed his workflow with our =SENDGMAIL() formula. Lido automations check for updates in the background and trigger emails whenever new rows are added to his Google Sheet.
Now, whenever a new registration is submitted, both IBM and Craig's internal team at Broadcom receive all of the details in the exact format they need in their inboxes in under five minutes.
And, because Craig built everything himself in a spreadsheet he's familiar with, he's confident in his ability to maintain and edit things as needed.
Craig built his own custom workflow in one night. The next day, he demoed it to the team at IBM and got sign off to go-live. Within one week they had launched their partner program.
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