Blog > Reporting

SEM Reporting

Set up automated SEM reporting for your company or marketing agency in seconds and give clients and stakeholders easy access to customized reports with data from multiple data integrations in one centralized location. Enter your details below to get started!

  • Track your performance
  • Easy-to-use data import function
  • Easy collaboration
  • Better decision-making
100% FREE - No Credit Card Required

What is SEM Reporting?

Search engine marketing (SEM) reporting is a tool used by businesses and marketing agencies to aggregate data from multiple marketing channels such as Google adwords and Bing Ads and Visualize the data in a single report.

Why Should You Use an SEM report?

Saves time: you can view your search engine marketing information in just a few clicks

Track your ad performance: you can easily manage the ads you deploy to search engines, helping you determine which of your ads works best and which ones need improvement

Helps you stay updated: the latest data, even up-to-minute data, will be delivered to you in a few clicks!

Easy-to-use: it will only take you a few clicks to complete the entire procedure.

Less time to produce: it can pull in data from multiple sources at the same time and then generate an output in seconds. No need to download and combine them manually.

Easier collaboration: if you can create reports anytime, it makes it easier for you to collaborate with other teams especially in decision-making.

Better decision-making: you get the up-to-date data quickly, thus giving you more time for making important business decisions.

What KPIs should you include in a Report?

Bounce rate: percentage of visitors who enter the site and then leave (‘bounce’) rather than continuing to view other pages within the same site

Click-through rate (CTR): number of users who click on a specific link compared to the number of total users who view a page, email, or advertisement

Conversion rate: percentage of users who take a desired action

Engagement Rate: tracks how actively your audience is involved with your content

Opt-in rate: percent of consumers who agree with marketing advertisement

Return on Ad Spend (ROAS): a marketing metric that measures the efficacy of a digital advertising campaign

Total Ad Revenue: total revenue generated from ads

Two Simple Steps to Setting up Your Own Reporting

Once you have created an account in Lido, you are now only two steps away from setting up your search engine marketing reporting:

Step 1: Connect data sources to Lido

Click Data on the upper-left corner of Lido to select the source.

Lido can import data from SEM-related platforms such as Google Analytics and Google Ads. Follow the instructions on entering access info and selecting the data columns to import in the Dataset Editor. Once you have finished selecting your data, click Save dataset & edit view in the top right corner.  The data is now loaded to your Lido spreadsheet.

Step 2: Set up the report dashboard

First set up the formulas for the chosen KPIs. Lido functions are similar to that of Google Sheets, so you can apply to Lido what you have learned in our tutorials. 

After loading the data, click the Dashboard on the top of the Lido spreadsheet, then click the Components tab on the right side. Drag-and-drop components and add data to them. 

Once you have finished constructing your report, click Preview on the upper-right corner to see how it will look once deployed. 

If you are satisfied, click Share to share your report with others!

Enter Your Email Below to Try Lido for FREE!

  • Track your performance
  • Easy-to-use data import function
  • Easy collaboration
  • Better decision-making
100% FREE - No Credit Card Required