Customized reporting enables its users to discover new insights from real-time data by allowing them to combine different datasets from different sources and then choose the method of analysis and visualization to apply.
Why use Customized Reporting?
Saves time - it can be quite a hassle if you have to go back-and-forth because the data you need are located at different reports! Reporting allows you to generate reports that combine data from different sources that you need to analyze together frequently.
Define your own measure of success - it grants you the ability to define additional KPIs that would otherwise not appear in standard reporting, thus allowing you to use a different measure of success.
Increase collaboration and productivity - collaboration with other teams in your business such as the finance team, sales team, and customer support team will allow you to identify the data you need to analyze and the KPIs you need to include. Thus, the process of creating a customized solution helps enhance collaboration and productivity.
3 Simple Steps to increasing Sales with Customized Reporting
Step 1: Identify what you need
You need to identify the following in order to create a customized solution:
Your measure of success
Relevant KPIs
Data you need to process, including where they can be accessed
Step 2: Construct your Reporting System
You can then construct a reporting system using either Google Sheet or Lido. Here is a comparison of the steps:
Using Google Sheets
Connect data sources through different means such as its built-in IMPORT functions, Google Forms, BigQuery, Add-ons, and Google Apps Script.
Define the formulas for the KPIs that you want to analyze, and apply them to the imported data.
On a separate sheet, assemble your customized report with the Google Sheets features such as charts, Pivot Tables, and slicer.
Using Lido
Connect data sources by clicking Data on the upper-left corner of Lido, to select the source. Follow the instructions on entering access info and selecting the data columns to import in the Dataset Editor.
Set up the equations for the KPIs in a separate sheet. The function names are the same as that used in Google Sheets.
Click the Dashboard on the top of the Lido spreadsheet. Click the Components tab on the right side and start dragging the components into your digital report. If you click on a component, settings will appear where you can point it to the data range.
Step 3: Analyze the data
Share with your team and start analyzing to uncover key insights!
