A Dashboard for ecommerce is a tool used by ecommerce store owners to track all major KPIs for their store from various platforms such as Shopify, Klaviyo, Facebook ads, and Google Adwords all in one place. These metrics include: Average Order Value (AOV), Conversion Rate, Lifetime Customer Value (LTV) and more.
Why Should you use an Ecommerce Dashboard?
Gives a bird's-eye view of your site - it helps you see how your eCommerce site performs.
Saves time whenever you need data - the data is crucial in assessing the performance of your business. A dashboard gives you access to data in a short notice.
Helps you track your sales - what is the most important data from an eCommerce site? Sales, of course! A dashboard combines sales data with other related KPIs to give you proper context.
Alerts you for sudden changes and issues - dashboards operate in real-time and can alert you when KPIs deviate from their expected values.
Most Common Metrics for an e Commerce Dashboard
Average order value (AOV) - average amount spent per order
Average revenue per user (ARPU) - total value you earn per customer or user for a given time period
Conversion rate - percentage of users who take a desired action
Customer Acquisition Cost (CAC) - total cost of acquiring a customer
Customer Lifetime Value (CLTV) - total amount of money a customer is expected to spend on your products during their lifetime
Gross merchandise value (GMV) - total value of merchandise sold over a set period of time
Gross profit - profit a company makes after deducting the costs associated with making and selling its products and/or providing its services
Repeat Customer Rate - percentage of your customer base that has made more than one purchase
Shopping cart abandonment rate (SCAR) - percentage of shopping carts that are abandoned prior to the completion of the purchase
Why Choose Lido for your Ecom Dashboard?
Lido makes it easy for you to create dashboards. There are three reasons:
Lido can easily import data from a wide variety of eCommerce and marketing platforms such as Facebook Ads, Google, and Shopify!
Lido has a library of functions you can use and also allows you to create your own formulas. This is important for defining KPIs.
It’s easy-to-use and automatically detects the data you imported so you can easily create dashboards and share them with coworkers.
