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Net Promoter Score Calculator

Net Promoter Score (NPS) measures how willing customers are to recommend your product/company. To learn more about the metric, visit our NPS article.

Related Questions for NPS Calculator

What exactly does NPS measure?
Net Promoter Score (NPS) measures how willing customers are to recommend your product/company. It is calculated based on the responses to the question "How likely is it that you would recommend our company to a friend or colleague?" To learn more about the metric, visit our NPS article.

How do I find Number of Promoters and/or Number of Detractors?
In order to find Number of Promoters and/or Number of Detractors, you first need to set up and distribute an NPS survey. This can be done via MailChimp, SurveyMonkey, etc. Simply ask the question "How likely is it that you would recommend our company to a friend or colleague?" and allow respondents to respond on a scale from 1-10. (1 is not at all likely, while 10 is extremely likely).

From there, the Number of Promoters is the number of respondents who are very likely to recommend your product. This is usually defined as those who gave your company a score of 9-10 in the survey.

The Number of Detractors is the proportion of respondents who are unlikely to recommend your product. This is usually defined as those who gave your company a score of 1-6 in the survey.

Tracking NPS with Lido

While NPS is easy to calculate, it’s important to keep in mind that NPS is one of many valuable metrics to track your performance. If you don’t want to spend hours at the end of the month juggling numbers from your Zendesk and other platforms, consider trying Lido. Lido can help you build a dashboard to monitor your data and give a look into how your key metrics (such as NPS) change over time. With that, we invite you to check out our integrations for the following platform below:

Zendesk
Zendesk
Hubspot
Hubspot

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